We are convinced that sustainability and economic efficiency do not have to be seperated. On the contrary, they can and even must go hand in hand.
Man-made climate change continues to change our world and we are also feeling the effects in Germany. At present, global warming has already reached 1.2 degrees compared to pre-industrial times (1850-1900). To prevent worse, we absolutely have to stay well below 2 degrees - this is in line with the common goal from the Paris Climate Agreement.
Even if the current state of the world could make one predict a pretty grim future, it is crucial that we take action and responsibility now! Therefore, it is our goal to minimize the environmental impact emerging from the production of our products as much as possible and to give back a part of our economic success to nature, people and animals. That’s why we work together with the organization Eden Reforestation Project, among others.
EDEN REFORESTATION PROJECT
Eden Reforestation Project is a non-profit organisation that is not only dedicated to climate protection and the reforestation of mangrove forests. The organisation also takes care of people's livelihoods in the regions where it is active and ensures permanent jobs, fair salaries and self-determined perspectives there.
Their goal is to create jobs for inhabitants by planting natural and local tree species such as mangrove and deciduous trees and to counteract climate change through reforestation. A concept that already serves as a model for other socially motivated climate protection projects. This has also inspired us to increase our contribution.
1 PRODUCT PURCHASE = 1 TREE PLANTED
Since the 1980s, more than a third of the world's mangroves have been deforested. Through our cooperation with the Eden Reforestation Project, we want to help nature, people and animals living there to regain their vital ecosystem. Therefore, for every full-size JUNGLÜCK product sold, a mangrove tree is planted in the northwestern mangrove forests of Madagascar.
Specifically, the purchase of our products supports the following projects:
- Antsanitia Mangrove Planting Site, coordinates: 15°37'15.47 "S, 46°26'22.70 "E
- Akalamboro Mangrove Planting Site: Coordinates: 16°12'34.48 "S, 44°59'26.88 "E
- Vilamatsa Mangrove Planting Site, Coordinates: 16°16'17.09 "S, 44°26'47.66 "E
- Mangaroa/Besely Dry Deciduous Planting Site, coordinates: 15°52'21.03 "S, 46°30'32.33 "E
Reforestation has several positive effects: Mangroves contribute to the reduction of climate-damaging carbon dioxide, they attenuate the wave energy of the surf and thus reduce the vulnerability of coastal communities to dramatic natural disasters. The forest ecosystem also has an impact on the marine ecosystem. This is because mangroves, through their sophisticated, densely vegetated root system, prevent soil erosion and improve the health of the ocean and the coral reefs.
MANGROVE FORESTS ARE ALL-ROUNDERS
The trees are among the most climate-resistant, resource- and species-rich ecosystems in the world. They grow where conditions are unacceptable for ordinary trees: in salty water, under the scorching sun, always exposed to the changing tides.
One of the most important aspects of reforestation is the carbon sequestration of trees. Trees therefore play an important role in the fight against climate change and the dangerous greenhouse gases that contribute to global warming. Through photosynthesis, they absorb carbon dioxide (CO2) through their leaves and store it in their branches, trunk and roots over their entire lifespan. Mangroves can store 3 to 5 times more carbon than tropical forests on land (source WWF). Each planted mangrove tree removes more than 308 kg of CO2 from the atmosphere over a growth period of 25 years. This corresponds to a distance of almost 1,000 kilometres by car (956.4 km).
Protection for ocean and coral reefs
Mangrove trees not only bind CO2 from the air, but also from the soil. This works through their impressive roots. The trees are often located at river mouths, where they filter and store carbon enriched sediments and excess nutrients, preventing them from washing into the ocean and settling on coral reefs.
Habitat for fish, crustaceans and birds
Fish and crustaceans in the coral reef also benefit from the dense root system of the mangroves that grow along coasts and river mouths: parts of their reproductive cycles happen between the roots of the mangrove trees. The afforestation of the forests thus creates new habitat for fish, crabs and crayfish. But not only the roots are important for the animal kingdom: the crowns of the trees are also home to numerous bird species.
Natural protection against environmental disasters
A healthy mangrove forest often consists of 10,000 to 20,000 trees per hectare, which makes the forest very dense and stable. They are virtually impenetrable. Studies show that mangrove forests drastically reduce the impact of natural disasters such as tsunamis, cyclones and typhoons coming from the sea. In addition, they also keep coastal erosion in check.
Protection for people
However, people are also dependent on the mangrove forests. Fishing in particular, but also shrimp and crab fishing, depends on a healthy forest system. The mangroves here serve as natural water filters and sewage treatment plants - 2 to 5 hectares of forest can clarify the wastewater from one hectare of aquaculture. When mangrove forests are cut down, fishermen lose their livelihoods. Accordingly, it is important to reforest the areas, which we support through Eden Reforestation Projects.
WHY DO WE SUPPORT REFORESTATION IN MADAGASCAR?
For the world's second largest island nation, forest depletion has been a major problem for decades. Due to the high concentration of endemic species and the heavy loss of habitats, the country is one of the world's top priorities for biodiversity conservation. The main reason for the global destruction of mangroves is the cultivation of aquaculture, mainly for shrimp farming. But conversion to rice fields, exploitative logging to use the mangrove wood for construction and firewood, and population settlement in coastal regions are also among the causes of forest degradation. We have to save this valuable ecosystem!
When we selected the project, it was extremely important to us that it enjoys the support of the local population as well as the national, local and tribal governments, as we want to include all aspects of sustainability - social, ecological and economic.
SUSTAINABILITY IS THE BASIS OF OUR ACTIONS
We also take responsibility for our actions through our contribution to forest protection and our other social commitments.
We look for natural and pure ingredients that come from traceable sources and, wherever possible, are organically certified. All products are tested by Derma-Test to ensure skin compatibility. In addition, our products can be found on Codecheck, so that everyone can make up their own mind about our ingredients.
Find out more about our project with Eden here: