
GOOD FOR YOU, GOOD FOR THE ENVIRONMENT.
We set ourselves the standard to provide the purest skincare, your skin has ever come into contact with. To do so, we only use ingredients your skin benefits from - natural, pure and 100% vegan. We pay special attention to a sustainable process during production. We avoid the use of plastic as much as possible, and fill our products exclusively in amber glass. Together with Eden Reforestation Projects we plant one tree, for every product you buy.
And that’s because: Rethinking starts with you.
GOOD FOR YOU, GOOD FOR THE ENVIRONMENT.
We set ourselves the standard to provide the purest skincare, your skin has ever come into contact with. To do so, we only use ingredients your skin benefits from - natural, pure and 100% vegan. We pay special attention to a sustainable process during production. We avoid the use of plastic as much as possible, and fill our products exclusively in amber glass. Together with Eden Reforestation Projects we plant one tree, for every product you buy.
And that’s because: Rethinking starts with you.
Your favorite products
WHY WE DO WHAT WE DO
Our founder Benedikt will tell you why you will only find products that we fully commit to and how it came about that we produce cosmetic products without unnecessary additives.
WHY WE DO WHAT WE DO
Our founder Benedikt will tell you why you will only find products that we fully commit to and how it came about that we produce cosmetic products without unnecessary additives.

WHY WE DO WHAT WE DO
Our founder Benedikt will tell you why you will only find products that we fully commit to and how it came about that we produce cosmetic products without unnecessary additives.
Thank you!
You showed us the stars! We’re so grateful for all of your feedback about our products.
That’s exactly what makes us proud and keeps our motivation going to create skincare products containing only what is necessary and good – for you and the environment.
Here’s what you have to say about us: